About the Project
Velvet Crane is a natural beauty line that is hand-crafted in Edmonton. bSocial Communications was hired on to assist with the launch of Velvet Crane and their new skincare line. Majority of the Velvet Crane web traffic was funnelled through Instagram and saw significant increases in traffic when influencer marketing was conducted. Instagram content developed by bSocial Communications saw an average engagement rate of 30%, showing that the content posted resonated with Velvet Crane followers and their online community was highly engaged.
“I’ve worked with Sonia right from the beginning of starting my business. Sonia has helped me plan and promote the launch of Velvet Crane, worked with influencers and initially managed the Instagram account. Now she is providing PR consultation and content planning. That only speaks to a few things that she provides. To me, this shows a vast set of skills that she has and is able to use to help me build my company and brand.
Sonia has really helped launch the business as well as increasing online and community awareness. bSocial Communications is very quick to respond to any questions and offers professional consultation, which I believe is a very important asset to have when working within the organic beauty industry. Aside from her professional credentials, Sonia is a very kind, calm, caring individual and easy to get along with and relate to. She takes her time to explain social media best practices and equips me with the knowledge I need to manage my accounts. She introduces me to other women in business in Edmonton and helps me form connections that are mutually beneficial. I would definitely recommend bSocial Communications to people who are looking to build their company’s brand and reputation.”
Services
We supported Velvet Crane with the following services: