Whether you’re starting from scratch, want a refresh or need support in developing and posting content, bSocial Communications is a marketing agency in Edmonton that will help your business properly plan and post content on your social platforms.
We specialize in social media marketing in Edmonton and surrounding areas, ensuring the right audience and community is reached and engaged with. When you hand over access, we will curate engaging content and ensure your audience is listening in and coming back for more.
As well, we create beautifully curated Instagram grids that will showcase your brand and personality. bSocial Communications works with a team of photographers, videographers and graphic designers to create professional and branded content for your business.
We Can Help With
Social Media Strategy & Planning
The success of your social media marketing starts with a comprehensive strategy. A social media strategy includes marketing goals, ideal customer/audience to target, what you should be saying to your audience and how to reach them. As well, a social media strategy will provide a benchmark for your social media performance, which will help measure progress and success of your digital marketing efforts.
Strategy includes:
- Defined objectives
- Competitor research and analysis
- Target audience
- Key messaging
- Branding implementation
- Tactics and timeline
- Creative concepts
- Measurable benchmarks
Social Media Management
Hand over access, and we will do the rest! We will ensure your social media platforms are updated with authentic, engaging content and photos that will get you noticed by your followers. Social media management includes daily interaction with your followers, responding to questions and private messages and regular posting that will stay true to your brand and personality.
We build customized packages that take into account the number of platforms that will be active, amount of posts, photo and video requirements, number of contests, influencer marketing needs and coordination with your team.
Platform management includes:
- Content development and posting
- Design and branding, grid styling
- Photo and video production
- Collaboration with social influencers and local bloggers
- Event promotion and on site event posting
- Social media advertising and boosted posts
- Customer service, issues management and daily interaction with your online community
- Promotions and contests
- Event promotion (onsite and offsite)
Social Media Content Planning
The social media content planning package is perfect for a social media manager who requires content planning and professionally written content for their digital marketing.
Content planning includes a month-by-month breakdown of content topics and written posts for you to use with the database of photos and videos you already have. Content includes sales-specific posts, general posts that would be of interest to your audience, content that engages your local community and written posts that are coordinated with local and national holidays/events.
Influencer Marketing
Influencer marketing is a unique and highly effective marketing tool. Aligning with the right influencer to promote your brand can translate into increased brand awareness, followers and sales.
Influencer marketing coordination includes:
- Campaign strategy and concepts
- List of influencers that will align with your brand and reach your ideal audience
- Customized contract building
- Coordinating logistics with influencer
- Metrics report when campaign is complete